Branding goes far beyond just a logo or graphic design. When you think about your brand, you really want to think about your customer’s entire experience…everything from your logo, your website, and your social media interaction.
A sleek and accessible design can mean a world of difference between you and your competition. People connect with brands more easily when they are visually appealing. This can drive customer traffic and word-of-mouth referrals.
When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base. At that point, your company will be more valuable than merely the sum of its assets. A good design tells a good many about your brand. They show that you care.
Aesthetics do have a function. Attractive things work better. Studies show that emotions play an important role in the users’ experience. If a product has a pleasant visual design, customers respond and tend to find the product more credible and easier to utilize.
A positive first impression — usually based on looks rather than interaction — determines the value of the product on the user’s behalf.
People love to tell others about the brands they like. A good brand connects with people at an emotional level. They feel good when they buy the brand. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. You can’t tell someone about a brand you can’t remember. A strong brand is critical to generating referrals or viral traffic.