Five Easy Steps to Building Your Brand

how to brand your company

1: Who are you? What are you?

Before you can build a brand, you need to start by figuring out who you are. If you already know your USP, you’re part way there. If not, work through these six short exercises. They will help you describe your business, visualize it and define its personality.


Day 2: What do you look like?

Now you know a little more about who you are, it’s time to starting thinking about what your brand looks like. You’ll want your answers from Day 1 at hand for this part. Next we will work though putting together a brand guide. This will include your brand’s colors, images, fonts and personality.Read more >>


Day 3: Create or update your logo

Your logo is the real-life embodiment of your brand. In order to be effective, it should be consistent with your business’s core values. As you think through what you want yours to look like, keep in mind that simple, practical and unique are best. We’ll walk you through how to create one, or have one created for you. Read more >>


Day 4: Create/update marketing materials

Depending on your business and on the markets you serve, your marketing materials will differ. However, there are a number of key materials you’ll want to ensure you have at hand. This includes a website and relevant social platforms. A website is easy to maintain and you learn how to schedule Instagram posts so that they automatically upload rather than having to upload them manually. You will also need signs for your store (if you have one), branded invoices and stationery, flyers or brochures, as well as t-shirts and uniforms if your employees require them. Read more >>


Day 5: Prepare for liftoff

Now you’ve got your brand, you’re almost ready to move into the marketing phase. However, before you can do that, you’ll want to do a few things, including checking in with your friends to find out whether your brand resonates; compiling your contacts before you make the big announcement; getting setup with Google analytics as well as various social media platforms, and setting some goals. Read more >>

If you’d prefer to build a brand all in one go, just keep scrolling!

Drive traffic to your business using Animation

Create Animation
The animation industry is probably one of the fastest and most successful commercial enterprises on the planet. With the increase in inbound marketing and expanding inbound marketing, the animation business has also grown rapidly. An ever-increasing number of animation courses have been presented in the business sector and foundations are also moving around every town and village in the world. This has given rise to the increased popularity of explainer videos in the form of motion graphic videos as a strong customer encatchment strategy, and a way to bring awareness to your business and brand.
In the past few years, the animation industry has made outstanding progress. Today, short movies are made with the latest innovations and technology. A small group of artists, dedicated to the production of films, can take care of a larger group of businesses.
1. Animation isn’t just for your Saturday morning cartoons or movies anymore!
Today, the animation industry is not just limited to films but also in the different areas as television, newspapers, magazines, promotional organizations, websites, companies and so on. The artform has grown beyond its purely entertainment function. Now, the advertising industry uses 3D modeling as a popular tool among the flourishing market. Consequently, animators with knowledge of high 3D rendering can secure a guaranteed profession in this medium.
2. Trends that have been adopted by the experts in explainer videos of corporate websites.

Strong colors: Nobody wants a site that is unattractive and dull. Accordingly. this makes powerful use of colors is essential. Striking and brilliant hues are favored in because they make the content clearer and more comprehensible without effort. Growing entertainment websites use them in abundance.

Versatile for all devices: Any type of site or animation must be versatile for all devices to have widespread impact, regardless of prospects using phones, tablets, PCs, laptops, etc. So anyone that provides video animation or cartoon used in these pages must be appropriately trained or they may lose clients.

Parallax Scrolling: This technique is used in computer graphics and web design. Background images move by the camera slower than images in the foreground, creating an illusion of depth and immersion in a two dimensional scene. In case it is not done properly, it can make your website disconcerting. Parallax scrolling makes for a great customer experience, if done cleanly and cleverly.

Social Media Strategy: Social media is such a huge component that can accelerate the ubiquity of a company with each passing day. Therefore, it is essential to add social media buttons to let customers communicate your homepages, fostering online networking. It expands the awareness of the brand among groups of people and adds value to the animation itself because that is what gained the attention in the first place. Using social media to your advantage is seen as a great way to bring further attention to your company in a digital sense. An SEO Firm in London may be able to help you in this process so that you can use social media to your advantage.

Animation has long thought to be limited to films. Animation has a major role in the business world since every business venture is not complete without a website of its own, which is why finding an affordable web host for a new business should be a big priority for building brand awareness. Web design and animation is used in the foundation of any site, often with an explainer video. It can be the deciding factor in the success or failure of the organization. Some models come and go, while others remain in perpetuity. This is the situation with business videos in companies’ web plans. Some authors take after the site decision rule is simple, clean and less confusing to pull in heavy traffic. In addition, others rely on exorbitant use of light and animation. Patterns in the IT industry will continue to evolve the role of explainer videos.