The remunerative resource of internet video
1. Online videos, funded by advertising, have a bright future. Many have observed the downward trend of the traditional advertising methodology. Internet advertising, for its part, is booming. The mobile market, alone, is experiencing phenomenal growth.
2. The launch of the flagship platform YouTube video sharing in 2005, social networking and micro-blogging in 2006, smartphones and tablets in 2007 and 2010, came to upset the old hierarchy and amplify these mediums. The internet movement was rooted in the advertising market. This media attracts ever-growing audiences and provides new opportunities for the the consumer and the advertiser. The advent of a new kind of advertising has begun: Targeted and participatory.
3. Customizing the advertising message, the ability to speak directly to an individual depending on its context, their interests, anywhere and anytime, even knowing locations, are the key to the current major maneuvers gradually creating an oligopoly structure in the market for internet advertising. Deemed intrusive by potential customers, online advertising is becoming less and less effective. Customers are trying more and more to block advertisements. Hence the escalation banners become increasingly aggressive on any web page. The marketers try to innovate in the online advertising formats. This is especially true on the world’s largest advertising network, Google and experimenting with new approaches to advertising on YouTube. Furthermore, contacting a digital marketing expert such as Avidon Marketing Group – a Los Angeles SEO agency – can also help you to market your video content to its intended audience.
4. While the display market is boosted by the video advertising formats, good health advertising on the net is largely correlated to the increase in revenues from social networks. For the first time in recent years, Facebook had thus placed more advertising than its competitors Yahoo and Microsoft, according to a report by comScore. The immense popularity of Facebook, with hundreds of millions of members worldwide and the fact that a considerable attraction poll for advertisers of all kinds, make them an advertising powerhouse. However, launched in 2007, targeted Facebook ads advertising offers, including solutions, Insight and Social Ads, and Beacon; generated an outcry among users of the platform. The practice of data-mining while requiring publishers to devise solutions to target customers must be balanced with respecting the users’ right to privacy. The use of video advertising remains an amazing and uncontroversial tool because of its ability and potential to be shared among friends, voluntarily.