4 reasons how an internet video can help capture new business

Internet Video
The remunerative resource of internet video
1. Online videos, funded by advertising, have a bright future. Many have observed the downward trend of the traditional advertising methodology. Internet advertising, for its part, is booming. The mobile market, alone, is experiencing phenomenal growth.

 

2. The launch of the flagship platform YouTube video sharing in 2005, social networking and micro-blogging in 2006, smartphones and tablets in 2007 and 2010, came to upset the old hierarchy and amplify these mediums. The internet movement was rooted in the advertising market. This media attracts ever-growing audiences and provides new opportunities for the the consumer and the advertiser. The advent of a new kind of advertising has begun: Targeted and participatory.

 

3. Customizing the advertising message, the ability to speak directly to an individual depending on its context, their interests, anywhere and anytime, even knowing locations, are the key to the current major maneuvers gradually creating an oligopoly structure in the market for internet advertising. Deemed intrusive by potential customers, online advertising is becoming less and less effective. Customers are trying more and more to block advertisements. Hence the escalation banners become increasingly aggressive on any web page. The marketers try to innovate in the online advertising formats. This is especially true on the world’s largest advertising network, Google and experimenting with new approaches to advertising on YouTube. Furthermore, contacting a digital marketing expert such as Avidon Marketing Group – a Los Angeles SEO agency – can also help you to market your video content to its intended audience.

 

4. While the display market is boosted by the video advertising formats, good health advertising on the net is largely correlated to the increase in revenues from social networks. For the first time in recent years, Facebook had thus placed more advertising than its competitors Yahoo and Microsoft, according to a report by comScore. The immense popularity of Facebook, with hundreds of millions of members worldwide and the fact that a considerable attraction poll for advertisers of all kinds, make them an advertising powerhouse. However, launched in 2007, targeted Facebook ads advertising offers, including solutions, Insight and Social Ads, and Beacon; generated an outcry among users of the platform. The practice of data-mining while requiring publishers to devise solutions to target customers must be balanced with respecting the users’ right to privacy. The use of video advertising remains an amazing and uncontroversial tool because of its ability and potential to be shared among friends, voluntarily.

Can you explain your business in under 2 minutes?

Explain your business in under 2mins
Many salesmen know the art of the “elevator pitch.” This is a condensed argument in which you present yourself in a short time. Originally, the “elevator pitch” was very fast conversation that allows you to present effectively to a prospect or contact in the time span of an elevator ride.

In communication, it is an exercise that allows you to effectively present what you offer and why you are better than your competitors with a 120 word maximum (From 30 seconds to 2 minutes). Objective? The greatest amount of communication in the shortest time!

Many companies use this very effective and fast communication technique successfully with their customers. Indeed, their very limited time forces them to focus on who they are, their “core business”, central selling proposition, their strengths and what they actually wish to communicate.

A good “elevator pitch” contains all the information without too much wording. You want to answer the following questions:

•What do you want prospects to know?
•What do you want prospects to feel?
•What do you want prospects to do?

This exercise, demonstrates very quickly that any entrepreneur will quickly lose a potential prospect by getting into the weeds of details or unnecessary information. The structure of the “pitch” must be very precise to be effective.

To present your activities, “the elevator pitch” will introduce the best of what you offer when compared to your competition in your business environment or at a public presentation. “Flash” must be balanced with substance in order to achieve impact.

Today, for reasons of efficiency, many companies require technical pitch for their managers and employees to present a project or offer. This allows them to clarify many things. If you also want to test this new approach, you should research professional coaches and view successful companies’ pitch videos online.

Are you using Explainer Videos to drive in new business?

Are you using Explainer Videos to drive in new business
Have you ever thought about the man or voice who speaks for your product?
Explainer videos are a great way to tell customers why they should buy what you are selling. It not only
shows your product, but it’s a visually appealing way for your customers to understand why they need your
product/service in their lives!
Unfortunately, there is a common factor that emerges again and again, when businesses try to create an
explainer video. They want to fill in every feature they possibly can, and often lose sight of the fact that
the person who explains the video should be a hook, not a guide. Using a company similar to Explainly could be a good way to get your business’s explainer video pointing in the right direction.
So how do you go about creating amazing sales converting video explainer? Follow these simple tips
and you cannot go wrong …
The script really is the most important bit!
The scenario dictates the whole story for your video from the decision of what the voiceover will say,
the movement, and the action on the screen. The script is the basis for the entire video. You wouldn’t
build a house without a floorplan, would you?
So how can I write the perfect script before starting the explainer video production?
As a business owner, you know your product better than anyone else! But how well do you know your
customers? Before diving into your script, do a little research and find out what they care about. Once
you have interviewed potential clients, you should be able to create a script that speaks directly to them
and gives them what they want. Be sure to find out the problems that they face and to show how your
product/service will solve these problems.
Key Features …
Keeping your scenario short and sweet can be difficult for you to do, but it’s vital to sales conversion.
Your customers will not sit through videos much longer than a minute, no matter how great you think it
is! You have to choose your best selling points. Your market research should be able to determine what
your customers want from the product, so be sure to use it to their advantage. You must think “elevator
pitch.”
Features Benefits V …
Yes, it is important to put the main features in your video, but you should be able to explain how they
will benefit your customers. My advice would be to make the benefits more noticeable as your
audience is much more likely to buy your product if they can see exactly how it will help them. You
may think that your feature explains it, but do not always assume it.
If they want to know more, they call!
You might think that showing every feature in your video is the way to sell your product, but it is not
always the case. In fact, it will just turn people off, so be sure to leave them wanting (asking) more!
The CTA (call to action) at the end of your video is crucial to garner more customers to your website.
Do not think that because you did not mention every feature, they might not want to hear more from
you if you do your research correctly, you’ll know exactly what your audience wants to see and hear.