Five Easy Steps to Building Your Brand

how to brand your company

1: Who are you? What are you?

Before you can build a brand, you need to start by figuring out who you are. If you already know your USP, you’re part way there. If not, work through these six short exercises. They will help you describe your business, visualize it and define its personality.


Day 2: What do you look like?

Now you know a little more about who you are, it’s time to starting thinking about what your brand looks like. You’ll want your answers from Day 1 at hand for this part. Next we will work though putting together a brand guide. This will include your brand’s colors, images, fonts and personality.Read more >>


Day 3: Create or update your logo

Your logo is the real-life embodiment of your brand. In order to be effective, it should be consistent with your business’s core values. As you think through what you want yours to look like, keep in mind that simple, practical and unique are best. We’ll walk you through how to create one, or have one created for you. Read more >>


Day 4: Create/update marketing materials

Depending on your business and on the markets you serve, your marketing materials will differ. However, there are a number of key materials you’ll want to ensure you have at hand. This includes a website and relevant social platforms. A website is easy to maintain and you learn how to schedule Instagram posts so that they automatically upload rather than having to upload them manually. You will also need signs for your store (if you have one), branded invoices and stationery, flyers or brochures, as well as t-shirts and uniforms if your employees require them. Read more >>


Day 5: Prepare for liftoff

Now you’ve got your brand, you’re almost ready to move into the marketing phase. However, before you can do that, you’ll want to do a few things, including checking in with your friends to find out whether your brand resonates; compiling your contacts before you make the big announcement; getting setup with Google analytics as well as various social media platforms, and setting some goals. Read more >>

If you’d prefer to build a brand all in one go, just keep scrolling!

Not marketing online correctly can cost your business

Not marketing online correctly can cost your business
Over the previous decade, people have radically transformed the way they use information to make
their purchasing decisions. They unwittingly (or willfully) created barriers to traditional, intrusive
marketing practices called Outbound Marketing (advertising, e-mailing, ads, mass media).
The consumer took power, they are free to search out the information they want on the web and
completely ignore advertisements and ploys by companies.
As such, marketers feel a little lost when creating their campaigns, especially as the Inbound Marketing. Some people get useful insight from companies similar to Ram PPC Company but not all of us are lucky enough to work with people similar to that.
method beginning to be taught in schools and universities the world over. Those who are still teaching
method 4P marketing mix (product, placement, price, promotion), which was designed to operate
before the internet era in mass media, are and will fall behind.
The problem is that it takes more thinking/analyzing marketing campaigns to yield mature prospects.
One of the best examples to illustrate this is the failure of the majority of brands (McDonalds, Target, et
cetera) in their advertising campaigns on social networks.
The Inbound Marketing method solution to this problem is simple. Through the creation and
publication of useful and engaging content that helps consumers in their purchase decision stages,
without specifically emphasizing their product or service, companies can turn consumers into
prospects.
The creation of informative, SEO optimized content which makes companies “findable” on the search
engines is the basis of Inbound Marketing (pages, articles, e-books, videos). Many other tactics come
into play (Copywriting, Calls to Action, Landing Pages, Lead nurturing, E-mailing, A / B testing, web
analytics, marketing automation, thoughtful Adwords ads …).
Many companies regularly use some or all of these tactics in their campaign of desultory fashion
marketing, which can dilute the overall effectiveness of their internal sales process. The strength of
Inbound Marketing is to identify your “buyer persona” (client type) and to initiate a process that
produces content that meets its problems in the different stages on the “buyer’s journey.” The visitor
becomes a prospect and customer.
The problem with most companies is that they want to sell at any point in the buyer’s journey. However, in order to create results, a relationship is needed between the customer and the business. For example, one way of potentially pulling in more sales could be to look at lead generation, an effective SEO method that focuses on building relationships with new customers to hopefully convert them into paying customers. If you might be interested in looking at one of the agencies dealing with generating leads, you could look into one of the lead generation expert London services to help your business increase its potential sales.

Alternatively, the Inbound Marketing method to create content tailored to each segment of its audience by applying
appropriate methods of Copywriting. These methods will make your strongest content more attractive
and spur action. Following the path you propose to follow, the interested visitor will arrive in a unique
offer of sale on a page of your site dedicated to each offer. This is what is called a “landing page.”
Both lead generation and inbound marketing are effective methods to convert potential prospects into customers, you just need to decide which works best for your company.
The most powerful Inbound Marketing tool used by more than 50% of US companies today to convert
prospects into customers is the blog. The responsive web design blog becomes your online news
magazine, a medium that belongs to you. Your ever-changing content has a permanent web address.
When optimized for natural search and shared in social networks, your content comes to buyers
searching continuously for a solution to their problem. Your product and your online presence
becomes available to them by offering that solution in the form of informative e-books on subjects
germane to the service you provide, webinars, explainer videos, and much more. If you’re interested in using digital marketing for your new business or blog, then you can visit here to find advise on how using video marketing or social media can help with promoting your business.