There are numerous facets to the design and development of a website. From the gathering of initial information, to the creation of your website, the selection of a web hosting provider and finally to furnish and your web site with current information and content on a constant basis. All of these processes are key, but the one that is often overlooked is the web hosting server. If you are a novice when it comes to web hosting, you can click here to find out more about unlimited hosting.

The intention is the central element in a website creation project. Whether it’s a showcase site, an e-commerce website, a mobile website, a dynamic site, or overhauled website; it benefits the framework to achieve, set deadlines and goals to achieve. It starts with a commercial discussion with the definition and qualification of your products/services. The strategic organizational and technical aspects of the website are followed by: corporate identity, web design, editorial and promotional activities of the future site (Search Engine Optimization, paid research, advertising, email marketing, social media strategy, and web marketing).

It is essential to know to whom one speaks! Indeed, although most people would be able to access the website, the definition of marketing offers businesses the opportunity to qualify your audience and adapt your strategy according to the profiles of future customers (buyer personas). It will be essential to reserve a time to identify your target. Qualifying its products/services is also a crucial step. It will offer your business the position to compete, to reveal your advantages and your disadvantages. No market means no clients and no sale. The analysis of your market is a must. You need to find the necessary information, analyze it and utilize it.

Setting specific goals will help you maintain consistency in your overall communication strategy. You will have to provide answers to questions like: What is the main goal? How do we achieve this? What is the positioning of the site? How do we attract qualified traffic? What images will appear? It is possible that a simple showcase website, even when designed with a content management solution, is not sufficient to produce optimal results. We must therefore think of and write down the expectations that are not traditional. For example, something that you might want to consider is getting the right title tags for your website. It might be a good idea to check out these best practices for title tags, as this is something that most people would probably forget about.

Depending on the products and services offered, you must determine major themes which are found on the website. The organization and prioritization of themes are a way to define a clear editorial line.

Welcome to pure SEO strategy! The goal of good SEO is a good positioning on search engines. It is vital to take some time to learn how customers could arrive on your website. It will be essential to think about the semantic aspect for each page in order to deduce possible keywords that can be entered by visitors.

The drafting of the text on your website is the most neglected. Yet editorial content is essential to gain a good visibility on search engines. Indeed, it is on this basis that Google’s crawlers will rely on to establish the coherence of one page compared to another.

It is essential to communicate the positioning of your company’s website. Often it is vital to remember the basics of your communication strategy. This is the time to express their ideas without a filter. You must succeed in determining what you wants and do not want. A creative brief should be developed for the web designer ergonomists to translate graphically.

The technical aspects of site optimization involve writing pages, content architecture (semantic tags) tags invisible to Google, and internal mesh (create contextual links between pages of your site). These steps are critical for a good SEO. Once that occurs, you should seek to popularize your website in the top results of indexing tools from several key expressions previously accepted. If this is something that interests you then you could check out something like https://www.whitehat-seo.co.uk/seo-services to give you a better idea of what SEO can do for you.

Your website should have regular monitoring to determine the effectiveness of the strategies you employ. Temporal trends or the actions of web marketing should be measured by site traffic and clicks.

1. Content marketing is even more important

One of the main ways in which companies garner new visitors and gain their trust is to create valuable

and interesting content. This usually includes relevant information about the activities of the company,

which provide an engaging message for your target audience. Thus, internet marketing allows

companies to build stable relationships with customers and attract a loyal following. According to the

Content Marketing Institute, in the B2B segment of marketing, a successful marketing strategy is the

dissemination of content in social media, articles on websites, email-newsletter, case studies, videos,

and articles on other sites such as the Salesforce website.

When using one or more of these channels, it is possible to create a positive reputation. This consumer-

centric trend suggests that the traditional marketing – TV ads, radio ads, etc. – are becoming less

effective. Instead, focus on internet marketing and generate valuable and interesting content designed

for a specific audience.

2. Social media marketing requires a greater variety

A few years ago, companies were limited in the social networks, they can now realize all of their

marketing strategies using various possibilities of social networks such as Facebook, Twitter, LinkedIn,

and others. While unpopular social media is left with a small attendance, the other – Pinterest, Google+,

Tumblr and Instagram – significantly increased their audiences using a variety of useful options for

normal users and companies.

Internet marketing tools are giving an opportunity for companies to develop their activities and to

experiment with a variety of social media in order to achieve maximum coverage of the target

audience. The presence of various social networks is paying off: the more interaction with the target

audience – the greater the effect.

3. Content using images

As visitors already affected a growing number of online advertising, it becomes more important to

make the content easy to read and understandable. If you look at social networks, which have been

mentioned above, three out of four have a general similarity…they focus on images! The rapid growth

and success Buzzfeed and Pinterest are indicators of potential viral content-based images.

Successful items that get a lot of likes and census consolidated thematic photos and other images,

which are divided by a dry text format. Another example is the infographic – Image with a minimal

amount of text that explains the topic and present statistical information or data from the studies.

Although it is clear that the traditional text will always be the first place in information content to

deliver information, images add a certain liveliness and interactive content.

4. Less is more

Another notable trend is minimalism. When you think of the popular and best brands in the world such

as Apple or Google, noticeable to the naked eye as they appreciate the simplicity and clarity. Many

users feel like they are under fire from advertising – all offers “shout” – “Look at me!” The most

innovative marketers go in the opposite direction – they offer less advertising, less than traditional

marketing campaigns. So one of the trends this year, may be called to simplify the user’s life,

simplifying the way of interest to purchase.

5. User-friendly mobile content

Due to the widespread use of smartphones and tablets, mobile-friendly content is essential for

companies to communicate with mobile phone users. According to Forbes.com, 87% of online

purchases in 2017 will be carried out with tablets and smartphones.

No matter what it is – the creation of an alternative mobile site or responsive web design – is important

in ensuring a positive and delightful experience for users who browse the site via mobile devices.

Otherwise, you can simply lose customers who are accustomed to this trend. As a departure from

traditional PCs and laptops to mobile devices continues, companies that do not follow trends, are likely

to suffer.

6. Rise of video content

Advertising gurus, Ogilvy and Mather, performed a

study

which explains the advantages of a

multiplatform strategy to video marketing on social media. The slide show details how and where the

views and conversions are generated from. The statistics on the rising revenue generated from

Facebook and YouTube videos alone is staggering. The study indicates that online video is a +$6B and

growing business as of 2015.

7. The increase in efficiency of re-targeting of ads

It is a marketing strategy that has recently gained popularity. In a nutshell: a technology that works by

using browser cookies to track the sites that users visit. As soon as they leave a particular site, products

or services that they viewed, will be shown again in advertisements on other sites the users visit.

The reasons why this method can be so effective are obvious. Only 2% of the conversion of internet

traffic during the first visit of the ad. The ad is meant to re-remind consumers about products or

services that they have already watched. This preserves the brand and product to the consumer memory.

There are even psychological studies that have shown that the simple effect of brand names and logos

creates friendships that build trust, and consumers are more tuned in to the product.

8. SEO and social cues become even more intertwined

Despite the fact that social signals still do not carry the same weight as traditional inbound links, they

will play a role in the normal search rankings. Since the purpose of Google and other search engines is

to provide users with the most relevant content of higher quality, it is advisable that the social signals

may be one of the ranking factors.

The more people who share certain content, the probability of higher quality of content, and therefore

the position should be higher on search engine results pages. It is no coincidence that the top pages of

the search results tend to resonate in social networks, while the less popular pages have a lower

prevalence on social networks.

In addition, the popularity of the article, the product of the company in social networks can serve as a

kind of seal of quality. If you see that article, the product, the company has hundreds of thousands of

likes, comments, and views; there is a high probability that there is something important or useful. This

is the reason why many companies and brands placed on their sites’ social networking plug-in which is

easy to join them and share their information with their friends.

What do you think about Internet marketing trends in 2016? If you’re considering a new marketing strategy take a look at TrustRadius for B2B software reviews.

Do you agree with our opinions or not?