1. Content marketing is even more important
One of the main ways in which companies garner new visitors and gain their trust is to create valuable
and interesting content. This usually includes relevant information about the activities of the company,
which provide an engaging message for your target audience. Thus, internet marketing allows
companies to build stable relationships with customers and attract a loyal following. According to the
Content Marketing Institute, in the B2B segment of marketing, a successful marketing strategy is the
dissemination of content in social media, articles on websites, email-newsletter, case studies, videos,
and articles on other sites such as the Salesforce
When using one or more of these channels, it is possible to create a positive reputation. This consumer-
centric trend suggests that the traditional marketing – TV ads, radio ads, etc. – are becoming less
effective. Instead, focus on internet marketing and generate valuable and interesting content designed
for a specific audience.
2. Social media marketing requires a greater variety
A few years ago, companies were limited in the social networks, they can now realize all of their
marketing strategies using various possibilities of social networks such as Facebook, Twitter, LinkedIn,
and others. While unpopular social media is left with a small attendance, the other – Pinterest, Google+,
Tumblr and Instagram – significantly increased their audiences using a variety of useful options for
normal users and companies.
Internet marketing tools are giving an opportunity for companies to develop their activities and to
experiment with a variety of social media in order to achieve maximum coverage of the target
audience. The presence of various social networks is paying off: the more interaction with the target
audience – the greater the effect.
3. Content using images
As visitors already affected a growing number of online advertising, it becomes more important to
make the content easy to read and understandable. If you look at social networks, which have been
mentioned above, three out of four have a general similarity…they focus on images! The rapid growth
and success Buzzfeed and Pinterest are indicators of potential viral content-based images.
Successful items that get a lot of likes and census consolidated thematic photos and other images,
which are divided by a dry text format. Another example is the infographic – Image with a minimal
amount of text that explains the topic and present statistical information or data from the studies.
Although it is clear that the traditional text will always be the first place in information content to
deliver information, images add a certain liveliness and interactive content.
4. Less is more
Another notable trend is minimalism. When you think of the popular and best brands in the world such
as Apple or Google, noticeable to the naked eye as they appreciate the simplicity and clarity. Many
users feel like they are under fire from advertising – all offers “shout” – “Look at me!” The most
innovative marketers go in the opposite direction – they offer less advertising, less than traditional
marketing campaigns. So one of the trends this year, may be called to simplify the user’s life,
simplifying the way of interest to purchase.
5. User-friendly mobile content
Due to the widespread use of smartphones and tablets, mobile-friendly content is essential for
companies to communicate with mobile phone users. According to Forbes.com, 87% of online
purchases in 2017 will be carried out with tablets and smartphones.
No matter what it is – the creation of an alternative mobile site or responsive web design – is important
in ensuring a positive and delightful experience for users who browse the site via mobile devices.